Our client was struggling with inconsistent data across advertising platforms. Conversion tracking tags were misconfigured, duplicated, or missing entirely. This led to wasted ad spend, unreliable reporting, and difficulty proving ROI. We implemented a unified tracking strategy across Google Ads, Facebook, and other key channels, ensuring that every conversion was captured accurately. The result? A clearer picture of campaign performance, an increase in attributed revenue, and a meaningful drop in cost per conversion.